Brunello Cucinelli brand Essay Example | Topics and Well Written Essays - 2500 words

Brunello Cucinelli brand - Essay Example The paper "Brunello Cucinelli brand" concerns the brand of Brunello Cucinelli. Taking into consideration the scope and the specification of the brand, it is essential to assess the constituents of the business and to examine their direct interaction and interference. In this case, the research will take a glance at the brief history of the brand, underlining the key moments that contributed to growth and maturity of the company and its performance. SWOT analysis will be conducted to outline the positive and negative factors of Brunello Cucinelli brand, its present state as well as prospects in terms of the nearest future. The study will present the summary of the strengths, weaknesses, threats and opportunities of the brand in order to underline the perspectives as well as the cornerstones of Brunello Cucinelli company. For the thorough brand analysis to be accomplished, it is important to investigate the directions, views and goals of the company; in this respect the study will focu s on the target customer and draw the pen portrait of an average brand client. In addition, primary research will be conducted to provide the most accurate and faithful data. Due to the fact, that there are certain constraints in the context of the time and personal interviews with the leaders of the company, the secondary information will be taken into account and analyzed to get the full picture. The retail industry has its marketing peculiarities; thus, retail environment, place and promotion components.

Strategies for encouraging reading for leisure-a plan for middle years Assignment

Strategies for encouraging reading for leisure-a plan for middle years of schooling age group - Assignment Example It shall also explain how each strategy will be implemented to the age group. The inclusion of each guideline or strategy shall be justified through evidence cited from course readings, professional lectures, and research. There are different factors affecting reading for leisure among middle-school age groups. These factors have to be considered before any plans can be formulated to engage students in reading for leisure. First and foremost, â€Å"an individual must possess the necessary reading skills and resources to comprehend the printed word† (University of Queensland, 2009). These basic reading skills will arm the student with knowledge in grammar and vocabulary in order to facilitate comprehension. Mental images can be easily drawn through printed words. The motivation to read will eventually contribute to each student’s engagement in the reading experience. Some students get easily engaged and can easily draw mental images of the things they read; however other students find it hard to imagine and picture images from what they read. They often prefer comic books or reading materials with illustrations where they do not need to imagine the events unfolding (University of Queensla nd, 2009). Another factor affecting reading for leisure among middle-school age groups is the fact that many of these students are already involved in other activities like sports, socialization, and school work. Many of them opine that they do not have to think when they watch television and therefore would rather watch TV rather than read for leisure. However, it is indeed undeniable how reading for leisure has benefitted those who apply it to their lives. They attest that they have gained more knowledge by reading, that they are more informed about the world and about the explanations behind concepts and natural events. Some authors bravely emphasize that